- Do customers feel they can load and reload funds securely within the app using their Credit/Debit card, and is it a simple process?
- Is it both quick and easy for customers to pay at the point of purchase?
- Can customers view the remaining balance without much digging?
- Buying history
- Allow users to rate their experience.
- Make it simple for customers to write and share reviews.
- Offer a live text chat feature for customers to use if they have questions or concerns.
- Conduct customer surveys.
- Allow customers to view their order history or return status.
- Include a “tap-to-reorder” feature.
- Offer the ability to opt in to real-time push alerts for order tracking and delivery.
Last Post we discussed about Direct marketing, successively we discuss the services one at a time. This Post we completely focus on E-mails.
Email – Do we know when to hit Send?
Email is already there with the amount of spam we get. Marketers need to be conscious of this & treat this medium responsibly. The biggest bane is that most marketers treat Email as a mass marketing medium. Email is not Mass marketing & the only way you can make it work is if you make it relevant & create a Relationship marketing paradigm!
The total number of worldwide email accounts is expected to increase from 3.3 billion accounts in 2012 to over 4.3 billion accounts by year-end 2016. This represents an average annual growth rate of 6% over the next four years. Nearly half of worldwide email users are in the Asia Pacific region.
A technology market research firm, estimates that more than 2.8 million emails are sent every second and about 90 trillion emails are sent per year.(estimates vary by source ..but Billions are a count for sure)
But marketers grew to love the discipline of direct marketing because it allowed them to justify their marketing budgets.
They could show management exactly what the return on investment was from their marketing Budget.
Direct Marketing allowed clarity with the tested, tried and true techniques collectively also by trying to incorporate a brand message which might not have a negative effect on those results.
Companies worked closely with one client to develop direct mail kits, all with measurable test Ideals that tested one factor at a time so as to facilitate pinpointed on every process of what made a difference in the results. Incorporating this client’s brand image was was beneficial to the client.Advertising and direct marketing are different facets albeit, Direct mail by itself works great if implemented right. It boasts the benefits of targeting accuracy, measurability, delivering a total message and creating an emotional bond.
But ensuring the Company having to fulfill every need, from the Creative Development to implementation of Direct mailers, was procedural and Layout specific.One process lag might affect the whole base hence ending in unfavorable results.
Direct mail works almost too well, with Clients taking notice of its effectiveness. A natural growth process follows, with volume increasing dramatically. Mailboxes begin to fill up with all kinds of offers. Nothing stands out any longer, and response rates might begin to fall. Consumers invented the term “junk mail” to apply to all communication efforts.
So the need for, using database modeling and analysis techniques, mail less and get the same number of responses, which makes it even more profitable. And consumers receive less junk mail, which makes them more receptive to the messages they received because they were properly targeted.
This leads to a discussion about the positive effects of incorporating a brand message into direct marketing and the multiplying effect of multiple channel touches for consumers. And the term “integrated marketing communications” comes into picture.
Today, more and more of the clients understand the importance of a coordinated, integrated marketing effort. Not only is it needed to incorporate the brand into their direct marketing, utilization of many combinations of media to support their businesses, creating testing matrices that seem very complex, but crucial. Also, the Customer touch points affect whether a response can be generated. Measuring results becomes more difficult as the need to look at the combinations of the various media instead of a singular marketing touch being responsible for the result.Hence the contributing results become more and more difficult to track.
The direct mail in today’s Marketing world, is a fragment rather than being a complete marketing program. It might be the lead piece kicking off the campaign, grabbing the consumer and demanding some engagement or interaction. And it’s often the center point creative for brand for maximum impact.
Companies should be uniquely qualified to bring a results-oriented approach to their clients. Direct marketing has moved beyond measurement and, coupled with its marketing siblings, is helping clients achieve business goals better than ever before.
In the coming years, we’re going to see a notable revolution in marketing. As consumers increasingly choose when and how they wish to be communicated with, companies need to stay close to them and make them aware of where they can find their target consumers for that particular client’s respective business. The graph of Direct Marketing turns into an Up-Curve when combined effectively with all the right services to back it up with..!
What are the right Services, You ask?
Stay Tuned for more on services to serve as an effective back-up!
- Make a strong statement with your E-mailer
- Identify Your Customer’s Problem
- Make a Strong Offer
- Guarantee Your Offer
- Tell Your Customer What to Do Next
- Make it Easy to Respond